Gymshark is a huge success but, in my opinion, a huge amount of that success (especially in their earlier days) is built on lies….
This is Dave & he is 69 years young. When it comes to achieving your health & fitness, age is obviously a factor and it can play a role in your training set up. For example, we pay close attention to the loading of Dave’s joints, & we include a lot exercises that are based […]
Ladies: this is Marilyn Monroe. As you can see, she is lifting weights.. No matter what your goals are, weight training should play an essential role in your program/routine. Women have been told (either consciously or unconsciously) by the world that they either can’t or shouldn’t challenge themselves with any other than a pink dumbbell. […]
Arnold was my child hood hero! The 80’s was my era as a kid/young teenager, it was THE golden age of all action movies, & I grew up watching Schwarzenegger, Stallone, & Van Damme all doing their thing. Commando, Rambo, Terminator, Rocky, Predator, The Running Man, Over the Top, Cobra & Bloodsport….I watched them all […]
Fat loss is achieved by managing your energy balance & creating a realistic/sustainable calorie deficit. The reality is that you can train as hard as you want, as often as you want, but if you are consuming too many calories, you will NOT lose weight. Put simply, you need to be burning more calories than you are […]
The health & fitness industry is often guilty of focusing purely on looks. Most ‘fitness content’ is based around a stream of endless topless photos with very little focus on health or fitness. It’s become ALL about how lean someone is or how muscular someone is… The reality is that the health benefits of training […]
Chances are, if you are reading this, you are not a bodybuilder? So why are you trying to train & eat like one? Why try to copy a routine from a pro level bodybuilder when all you want to do is feel better, lose some fat and perhaps build a bit of muscle? Bodybuilders are […]
Progressive Overload is one of THE most important principals of building muscle…but sadly it is often misused or confused…
Stronger Things: Here are ‘eleven’ ( get it ) reasons/benefits why doing ‘Stronger’ Things & lifting weights is a good idea: Burn more calories when you are resting. Better mobility – if you don’t use it, you’ll lose it! Increased confidence & self esteem. Better posture. Clearer mindset (get out of your own head). Stronger […]
I’ve been doing this a long time, & I’ve trained 100s of women of all ages/background/abilities and, generally speaking, I believe: The average Woman is FAR stronger than they think they are (and the average guy is weaker but that’s a post for another day 😂). There are many, many reasons for this… Women have […]