What is PRIME?!


The world has recently gone absolutely MAD over Prime drinks!

These drinks are sold out online & they are currently reselling on eBay for anywhere u to £20 each (RRP is around £2.50)!

Sainsbury’s announced they now have them in stock this week, I happened to be in there (buying milk not Prime), and it was madness!

So what is Prime?

Prime hydration is a drink created & promoted by Youtube ‘celebrities’ KSI & Logan Paul.

bold, thirst-quenching flavours to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavour’. – or so they say…

Whats in Prime hydration?

Per 500ml bottle:


Total of 20 calories

Fat: 0g

Carbs: 5g

Protein :0g

Salt 0.02g

Vitamins: A, E,B6, B12.

Potassium: 700mg.

It is advertised as hydration product, due to the coconut water content, however this clocks in at mere 10%. The inclusion of Potassium can also help hydration, but a banana & salting your foods will give a you a far greater boost.

It also states that it contains a BCAA (leucine, isoleucine. valine) blend of 250mg per bottle. Firstly this dosage is VERY low, secondly research shows that BCAA don’t actually elevate muscle protein synthesis, so this inclusion will do NOTHING to support your muscle building goals.

Prime is the absolute epitome of marketing hype BS.

Looking at these ingredients, its clear that this product is basically flavoured water!!!

Save your money, drink water, salt your foods & eat a variety of proteins.

Tristan ‘not prime’ Buttle.

P.S – you do want to drink something that aids hydration try electrolyte tabs/powder or actual coconut water.

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